Whites - About Us
About Us

About Whites Group


Whites Group is an Australian family owned company uniquely servicing the Hardware, Rural and Industrial channels with a strong commitment to product, service and our people.

We are passionate about "being the best we can be" whether it is within our product offering or within our service, so we work hard to maintain a company culture that welcomes change, innovation and care to produce the best results possible.  


Australian owned and operated, Whites is a family business with its roots strongly embedded in steel, wire and fencing products since 1972.

The strong family values that built the business continue to the present day, driving continuous improvement in our long-established markets through two key brands: Whites Thinking Outside and Whites Rural.





Whites Thinking Outside

In hardware and home improvement we are about providing better ideas for around your home and in your garden.

Our key brands feature hero ranges of Retain-iT, Screen UpGarden UpOxy Shield and Grip & Grow; our heritage range of tie wire, mesh, netting and Ultrapost fence posts; contractor safety ranges and more, are designed to add to your outside experience.

Our Thinking, that customers require uncomplicated products, which are easy to use and install, and do the job well, is applied to products which are designed for Outside projects to enhance your outdoor living space. It's our passion.

Thinking Outside, Think Whites




Whites Rural

Whites has been listening and responding to the needs of Australian farmers and fencing contractors for almost 40 years. Continuously developing better fencing ideas proven to work on the farm, Whites has pioneered a number of original ideas like Ute Pack designed to get the job done with a minimum of fuss.

Whites Rural is Whites' specialist rural arm signifying a deeper, long-term commitment to the needs of rural Australia.

The market has learnt to Expect More from Whites for products and service built around down-to-earth Australian family values.




The Whites Advantage

From the initial development of a product through to final delivery, Whites' resources and experience are brought together to provide you confidence, satisfaction and assurance that our products are the best they can be.

Global Sourcing Partnerships
Our full sourcing office in Nanjing and strong worldwide partnerships with major manufacturers allow us to offer great quality products and be first into new technologies.

Local Product Design
We set the design and are constantly upgrading and innovating our ranges to make our products safer, easier to use or just plain better. If you have any ideas we would love to hear them.

Manufacturing Control
Our products are either directly manufactured by us or we put in detailed specifications and controls over all manufacturing processes.

Quality Assurance
We don’t take it for granted, our own people routinely inspect raw materials and manufacturing to ensure our processes are followed and the final products meet or exceed standards.

National Logistics
With branches around Australia and our own fleet of trucks we ensure product is kept in top condition and moved efficiently.

Professional Sales Support
Our business is built on providing full service support for our products including sales representation, merchandising and point of sale material.